Don’t Be The Greatest Story Never Told

In the year 1965 George Stevens produced and directed a film by name the Greatest Story Ever told.

The story was about the life and chronicles of a man from Nazareth. This man was a carpenter named Jesus. It revealed his birth, his life, his miracles and his death.

The effect was to open up this riveting story to those that hadn’t even heard of his story. Suddenly people on the streets were having a conversation about The bible and the content in the Bible. Conversations could be heard saying, “I didn’t know this or I didn’t know that about the Bible” 

George was telling the story as he saw it. He revealed what he felt people would really want to know. He revealed the story. The effect on anyone hearing that story was huge as history testifies.

Last night at bedtime my 4-year-old son said as he says every night, “Daddy tell me a story about your new bike” So I went not to tell him the story.

I was a new blue tricycle with a red toolbox big enough for my elder brother to stand in and hold onto my shoulders as I peddled along. My mother put us out on the long landing of the 2nd-floor flats where we lived. As I raced along singing along I had to brake suddenly at the end of the corridor. I wasn’t used to the brakes so I braked harder than I imagined. This resulted in my 6-year-old brother flying over the top of my head and landing on his bottom in a wet puddle.

My 4-year-old son now keeps repeating that story to others.

When I watched the story of Steve Jobs and Apple it was packed with so much detail on his ideas, his life, his technology, his ideas and so forth I would say that story created an attachment with me and Apple products. Apple for me stands as rebelliously new tech that is pushing boundaries. I can relate to that but that story got me hooked on Apple.

I bought my first iPhone after reading the Apple story despite being dedicated to my Sony phones at the time. I would go back and I feel part of the Apple story.

Telling Your Business Story

Never underestimate the power of telling your business story.

Storytelling in your business creates, opens up, and reveals another dimension to your business. It can reveal parts of your business that no one knows. It can create attachments to your business that no marketing will create.

The reason is simple.

Human beings have been telling and telling stories since time began. Let’s not forget although Stevens told the bible story in 1965 it is a story that goes back over 2000 years. It’s also a story that has created emotional attachments to its readers and those attachments are for life.

Apple and many other big brands are the same. They tell the story, they build drama, the emotion, the heroes, the villains and the triumphant moments that make a reader or viewer say, ‘wow’. They then walk away and share that story with any years that will listen.

Storytelling is the greatest, most viral, most shared, most emotional or analytical driver you will ever and as a marketing man of 38 years I mean EVER use in your business.

Stories once discovered and well presented will give your business the greatest foundation for business building.

Don’t let your story be the greatest story that was NEVER told.

Alan Forrest Smith

Would You Like A Storyteller To

Tell Your Story?

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