Brand Up Or Go Invisible

brand-up.jpg

Should you brand up?

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out.

I did.

We did.

After almost 20-years we were the biggest the best and the only option for redesign.

Everything I learned from that process I put into Orange Beetle.

Let me explain.

It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast.

Around the mid-nineties what was to become Orange Beetle really started to take off.

I had no name for this fledgling but fast-growing business. I knew this though.

To attract my customers and stand-out I had to do certain things.

The brand had to have

  • Personality

  • Consistency

  • Recognition

  • Distinction

  • Logo

  • Imagery

  • And memory structures and connections that would be built over time using other tools such as

  • Perception

  • Positioning

  • Presence

Anyway, I recorded a short video here for you that gives you far more detail of how I took this new business to the only option with my clients.

Peace.

Alan Forrest Smith

Copywriting, Copywriting MentorTamara Forrest-SmithComment