Free Tips For Storytellers, Small Businesses, All Business Copywriters And Consultants
Is there going to be a new normal for business post-CIVID19?
No, not at all.
But for a short period, the real answer is probably yes - kind of!
So what’s happening right now and how do we fix it? ‘Our businesses feel on the edge of closing!’
The nation has been terrified into staying at home. There isn’t a lot we can do about that. Business is desperate to get back to work and do what we all do well.
Read MoreAfter a COVID19 or CORONAVIRUS lockdown, I feel the biggest mistake you can make in your salon is to believe that your customers will be automatically coming back to you.
There is a reason some won't and it is this.
The mind has been through a powerful shift.
Read more …
The web has obliterated over half of Fortune 500 companies over the past few years. The reason for this was they were trying to do thing the same old way whilst the world has moved on.
The high streets have seen some huge historical brand names disappear regardless of their history. Why? Because they failed to move on.
Read MoreYou were lied to about marketing and you probably fell for it.
Marketing that is, the reality of what marketing actually is.
What is the future of marketing and does the future exist?
Read MoreThe results from a mailer were pretty astonishing. So astonishing in fact I had an endless line of local businesses asking if I could replicate something like for their businesses with a direct mailer
Read MoreThey have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.
Read MoreThis year I watched a website hit $12 million in turnover yet I had emails, calls and conversations from website owners and businesses that are struggling to get a sale online. How do you fix your online marketing and is traffic your real issue? The problem is …If you read my last post it shows how the mind of your buyers is no longer on the same wavelength as most marketing minds. Re-read the article here.
It’s a couple of things going on.
Read MoreWhy is my marketing not working is probably the biggest question most businesses ask me?
2018 saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most marketers are still ignoring.
Let’s have a good look at this.
Read More13 Reasons Your Marketing Isn’t Working … And if you carry on doing them it’ll only get worse! If you are marketing like everyone else you could and probably have a huge problem and here is why.
Read MoreThere has been a huge shift in marketing. I’ve spoken about it before. That shift will continue to grow as traditional marketing or what is now known as digital marketing continues to under deliver in real results. So, what is the lesson from Banksy?
Read MoreThe Online Marketing Paradox. How is it possible to increase a business turnover by 223.7% in just 23-days – without the use of the web? No email. No website. No lead capture. No social media. No LinkedIn. No Adwords. - NOTHING!
Here’s How?
Read MoreI think you missed last nights Skype Live and that's a real shame because it was futuristic and revealing to say the least.
It wasn't recorded.
I wanted to share with you some of the subjects covered and why I covered them.
Read MoreThis is a minimum investment maximum return offer. The last time I sent out an offer like that ‘the one’ clients jumped on a plane within 48-hours and a deal was agreed that worked for us both.
Read MoreBut
It depends who you speak to.
Agencies, admen and women, marketing teams, social media companies, SEO guys and some others will push it as a save all salvation for your business.
Read MoreSuccessfully
On the right foot
With low-risk
Starting a new business isn't easy. If it was 8-10 wouldn't fail.
Even harder if you survive - keeping in profit and thriving.
There's a lot of articles online about how to start a business. I purposely write this in the simplest of words based on what i have seen and experienced over 32-years of business.
Read MoreDuring any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink.
Every now and then you have to take a real good look at what is delivering and what isn’t. So many times over the years I have seen business literally throw money at marketing and just hope it works.
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