Selling anything is about telling a story. The story has to be real. The sense of reality will show through at every level. The story should have that human touch to it. It will show even more in a film.
Yet a film allows you to offer a multi-dimensional angle into your presentation to your targets.
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Today’s world is very different to yesterdays world of February 2020. Business has changed. Mindsets have changed. Habits have changed. Unless you make changes to your business - post-covid - I predict at some point you will at some point hit a wall.
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Do we need heroes?
According to history, it looks like the simple make-up of humans has always been driven to create gods and heroes. It is a deep-set inner part that has never really changed in the history of humankind.
When the use of fear is driven and driven high the masses will search for a hero.
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Is there going to be a new normal for business post-CIVID19?
No, not at all.
But for a short period, the real answer is probably yes - kind of!
So what’s happening right now and how do we fix it? ‘Our businesses feel on the edge of closing!’
The nation has been terrified into staying at home. There isn’t a lot we can do about that. Business is desperate to get back to work and do what we all do well.
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