12 Reasons To Tell Your Business Story
From the perspective of business sharing your life story with your audience can be a meaningful, conversational and truly transformative experience for your readers.
So I thought as a new writer here I would share with you at least 12 reasons why telling your business story can be beneficial to your customers:
12 Reasons To Share Your Business Story
Self-reflection: Sharing your life story encourages self-reflection, allowing you to gain a deeper understanding of your own experiences, choices, and personal growth. This enables you to understand your business more than you can realise.
Emotional healing: Expressing your emotions and experiences through business storytelling can be cathartic and provide a sense of emotional healing and closure. The effect on your business can be transformative.
Connection and empathy: Sharing your life story helps nurture deeper connection and empathy with your audience. It allows them to relate to your experiences and encourages open dialogue about shared struggles, triumphs, and lessons learned. This in turn creates shared attachment.
Inspiring others: Your business story has the potential to inspire and motivate others who may be facing similar challenges or seeking guidance in their own business life. Your experiences and lessons can provide valuable insights and encouragement. This is a time of change and sharing.
Building meaningful relationships: By sharing your business life story, you actually invite others to know your business happenings on a much deeper level, helping to build more authentic and meaningful relationships. Customers LOVE this.
Leaving a legacy: Telling your business life story allows you to leave a lasting legacy for future generations. Your experiences, values, and life lessons can be passed down to inspire and guide future family members or communities.
Personal business growth: Sharing your life story can be a catalyst for personal growth. It encourages introspection, self-awareness, and the opportunity to learn from past business experiences.
Overcoming shame and stigma: Opening up about your life story can help break the chains of shame and stigma (if they exist) that may be associated with certain business experiences or identities. By sharing your change of direction, you promote understanding and acceptance.
Learning from others: When you share your story, you also create an opportunity to learn from others who may have different perspectives, experiences, or insights to offer. Create an open forum where your customers can offer their insights.
Advocacy and social change: Your business story can be a powerful tool for advocating for causes and promoting social change. By sharing your experiences, you raise awareness, challenge stereotypes, and inspire action.
Finding closure: Telling your life story can provide a sense of closure for difficult or unresolved experiences. It allows you to gain perspective, make sense of past events, and find peace. Customers love to hear about the human side of you.
Personal empowerment: Storytelling your life story can be an empowering experience. It affirms your voice, validates your experiences, and allows you to take ownership of your narrative. This is the best marketing tool you will ever own.
Be Open With your Storytelling
Remember, storytelling your business story is a personal choice, and you should always consider your comfort level, boundaries, and the potential impact it may have on your business and others.
Ultimately we are in a new age of sharing and openness. The more your share the more you create attachment with your listeners.
Writer, Senior Angus I.A. Gall