Let me ask you - do you know the story of Apple? How about the story of Windows? Or the story of Hovis Bread or even Vidal Sassoon?
Revealing their stories revealed everything.
But …
It positioned all of them to a higher level depsite each story revealing the highs, the lows, the failures and the huge successes.
Today’s generation demand to know more. A well written, expertly crafted story in a book, a film or for all of your messaging can and will change everything for you.
Your perfectly told business story can make you the hero and can elevate you or your business into new levels.
2024 will be a year where you need to tell your business story to gain bigger stronger success.
Once upon a time, consumers had to be told your story by you. This meant you had to create persuasive messaging that would subtly or aggressively try and sell everything and anything. Copywriters were hired to sell like crazy rather than softly engage and connect.
Power words, hyper-inflated language and super-exaggerations were the order of the day. Mostly used without the support of a real business story.
Business Storytelling In 2024
Today's marketplace is very different. The reason is the powerhouse computer in ever consumer's pocket. The second reason and more important one is that your biggest buyers (in most cases) Gen Z demand to know the back story of your business. For Gen Z it’s a trade off - you support what we believe (circular economy, earth saving practices, conscience driven approaches and so forth and we - Gen Z - will support you.
A consumer in 2024 can decide to buy something in their mind. In other words they have this idea to buy something and then make that purchase in their mind. Then once they do their research and discover your business story - they will buy or cancel their decision to buy.