35+ Outrageous Tips That’ll Improve Your Copywriting
Notes from an A-List copywriter
Preparing To Write Powerful Sales Copy.
If you want to be an A-list copywriter make sure you do this.
These are tips I use and I practice almost anytime I am writing or preparing to write sales copy. If you do half of them you will be well ahead of most copywriters out there.
Ready? Let’s do this then.
Before you get started make sure you have the following things in place.
Clear mind
Intended outcome
Well researched
Swipes & Mind Foods
Ad Books
Notepad
Cards
Pens
Computer
Coffee
No interruptions
Ability to keep going
Perseverance
Endurance
Ability
Write
Leave
Edit
Leave
Edit
Good copy is about understanding your customer, getting inside their heads, understanding how they feel, how they think, what their habits are, what makes them purchase, why they purchase and listing each word carefully like a careful yet obsessed scientist until you have a list of thoughts, feelings, words and actions that will describe the buyer.
A-list copy is in the edit.
So your sales copy can be
Letters long and short
New customer letters
Thank you letters
Referral letters
Direct mail letters
Web letters
TV ads
Classifieds
Google ads
Space ads for magazines or newspapers
Labelling
Sandwich wrapping
Instagram Ads
Social Ads
VSL copy
Film
ANYTHING with words that have to sell … this is COPY that you write … copywriting.
The above is taken from my Copywriting Mentor program. Click here to find out more.
Your mentor
Alan Forrest Smith