Being a copywriter that has delivered well over one hundred million in sales (and more). And being a copywriter that has written far too many multi-million-pound selling sales pieces to list I am more than well qualified to share this.
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It’s been a long time since I wrote an email about copy or as I prefer to say ... words. Yet I know a lot of you on my list like to hear from me about words.
I don't share much maybe because it seems everyone and his granny are now 'experts' after reading a book on copy. So here is a genuine share from the front line of a multi-million-pound wordsmith.